WATCH PROGRAM
A watch program built to follow a soldier's career from first rank to retirement.
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Inspired by the iconic WW2 U.S. Army Issued Watch In 1941, the U.S. War Department commissioned a watch for every American soldier in WWII. It was called the A-11 — and it became the most iconic military timepiece ever produced, from the beaches of Normandy to the islands of the Pacific.
The Praesidus U.S. Army Automatic carries that design forward, with a rank progression system that makes it personally yours.
Officially licensed by the US Army, the program introduces a modular system of insignia tabs that allows enlisted soldiers and officers to add individual rank markers to the watch strap, creating a personal record of service.
The program introduces interchangeable rank sleeves that allow the watch to evolve alongside your military career.
As your rank changes, your watch changes with it — including personalization of unit insignia & detailed engraving.
D-Day Paratroopers — 1944
Engrave Something Special & Make This Your Watch
You choose what gets engraved on your U.S. Army Watch. The perfect customization option for you to add a Callsign, Unit Name or any kind of personal message that's important. Perfect also for gifts.
In 1941, the U.S. War Department commissioned the A-11 — a standardized watch built for soldiers. It became the indispensable tool of Allied forces, from the beaches of Normandy to the islands of the Pacific.
Praesidus carries that legacy forward. This collaboration with the U.S. Army isn't a marketing play — it's the continuation of a lineage that started under fire.
Every detail, from the dial to the custom keeper, is designed to honor that history while serving the modern soldier and veteran.
Praesidus builds military-inspired timepieces rooted in real service history & commemorating major military events.
Our watches are worn by veterans, collectors, and service members across the world.
From the A-11 Service Watch to WW2 Commemorative editions made with actual metal from the era, Praesidus has become one of the fastest-growing military watch brands in the United States.
Reviving American watchmaking has been part of the Praesidus mission from the beginning. All U.S. Army watches will be assembled and quality-controlled in the United States.
The first release of the U.S. Army watch program will be limited.
Join the priority list to receive early access, launch updates,
and exclusive information as the program develops.
The first watches in the program are officially approved by the U.S. Army licensing team. Launch details imminent. Members of the priority list will receive first access.